DLS Research was founded in an attempt to distill more than two decades of professional and life experience in service of the strategic and operational objectives of client organizations. This effort, of course, begins with designing and executing end-to-end quantitative and qualitative research that is equally attentive to the big picture and the small details. But it also involves helping market research teams and individuals excel at what they do to maximize their organizational impact. And it further involves bringing intellectual frameworks to bear on research problems in ways that both expand and deepen the questions researchers ask and the answers that they surface. This approach leads to a research process that is more engaging and to research outcomes that are more impactful and rewarding.