DLS Research conducts primary and secondary market research for its clients
Primary research typically involves study design and management of quantitative and qualitative research projects.
For quantitative studies, services include questionnaire design, supervision of the data collection process (i.e., survey programming, testing, and deployment), data analysis, and report writing.
For qualitative studies, services include discussion guide development, in-depth interviewing, analysis, report writing, and provision of transcripts and recordings.
DLS Research has supported clients for an array of research types, including segmentation, NPS/customer satisfaction measurement, brand research and tracking, pricing and new product introduction, usage and attitudes studies, feature prioritization, as well as concept and claims testing.
Secondary research typically involves desk research on the competitive landscape or on market opportunities.
For non-profit and social impact investment firms, secondary research has also involved doing upstream research on topics of strategic interest, and producing short memos or in-depth papers. Topics covered for these clients have included: systems thinking, resilience theory, individual empowerment, interdependence, privacy, property rights, data rights, technology and society, disaster relief, evictions, partisan media, radicalization speech, and politics.
